Private clubs in essence are exclusive. It’s a member only environment and your members are the most important differentiator between your club and the next. Let’s face it, most clubs offer impressive facilities, member centric sports & social activities, plus top shelf food & beverage.
But how many country clubs do you know offer a travel concierge and member reward program? Providing your members with a travel club would be a distinction many clubs can’t claim.
Privat-VIP- is a complete travel suite incorporating concierge travel services, a travel booking engine, a discount travel portfolio, as well as a reward point program that stimulates home club usage, member retention, and new member growth.
Here’s a step-by-step guide how Privat-VIP- would help introduce, promote, and execute this exclusive new service to your members:
1. Market Research and Analysis:
Research and survey your members to understand their preferences and travel habits.
2. Design a Unique Program:
Create a reward point program tailored to the club’s members, offering exclusive perks and experiences incentivizing home club usage.
Privat-VIP- has partnerships with luxury travel providers to enhance the program’s offerings and offer deals and discounts.
3. Set Clear Objectives:
Define specific goals for the program such as increasing sales, stimulating attendance/usage, increasing member retention, or attracting new members.
4. Membership Tiers:
Develop multiple tiers within the program, each with increasing benefits to incentivize higher, club usage, spending, and loyalty.
5. Promotion Strategies:
Craft a compelling brand story around the program’s exclusivity and benefits.
Utilize the club’s marketing methods such as text messages, club app, newsletter, and website to promote the travel club portal/booking platform.
6. Launch Event:
Organize an exclusive launch event for current members to generate excitement and enroll them in the program.
7. Member Engagement:
Regularly communicate with members about program updates and exclusive offers.
Host events or webinars showcasing the travel destinations and experiences available through the program.
8. Leverage Social Media:
Create captivating social media campaigns highlighting member group travel activities.
Use platforms like Instagram to showcase stunning travel destinations.
9. Referral Program:
Encourage members to refer new members by offering additional rewards for successful referrals.
10. Data Analytics:
Utilize member data to personalize offers and rewards, enhancing member satisfaction.
11. Measuring Success:
Regularly evaluate the program’s performance against set objectives.
Collect feedback from members to make necessary improvements.
12. Exclusive Partnerships:
Collaborate with luxury hotels, adventure travel, exclusive destinations, private islands & villas, plus private yachts, & jet services to provide unique discounts or experiences exclusive to club members.
13. Member Exclusivity:
Ensure that program benefits are truly exclusive, such as access to unique adventure travel, exotic destinations, and custom travel itineraries.
14. Continuous Improvement:
Adapt the program based on member feedback and changing market trends.
Consider annual updates or enhancements to maintain excitement.
15. Member Relations:
Allow members to share their travel pictures, stories and testimonials with other members through various private club media to create buzz.
16. Limited-Time Offers:
Occasionally introduce limited-time promotions to drive urgency, activity, and interest.
17. Word of Mouth:
Encourage members to share their positive experiences with friends and colleagues, spreading the word organically.
By offering a travel and reward club service/amenity, your private club can become even more exclusive than it already is.
Request a demo today!
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About the Author: Eric Ruehlmann is a versatile business executive with over 25 years of service in the club management industry. Eric's knowledge and experience is broad having held advisory positions and worked on projects in a variety of fields such as; consumer research, loyalty & rewards, travel & leisure, and lifestyle products & services. Eric is currently focused on sharing his knowledge about travel clubs, and travel loyalty & reward programs. Eric Ruehlmann is the founder of Build A Better Club and a managing partner of Privat-VIP- Travel & Rewards.
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