Offering an Exclusive Travel Loyalty & Reward Program To Your Members.
Transform your club and unlock it’s full potential by implementing a membership rewards and travel savings program. The steps listed below highlight how to create a relevant and enduring club going beyond your club facilities. We'll show you how to become a club trendsetter and membership relationship marketing leader in the club industry.
Too many clubs rely purely on their facilities and activities to generate revenue and lasting bonds with their membership. Although clubhouse, grounds, sports, and social interaction are part of every club's mission, club's often forego offering opportunities for members to engage beyond the club. This is a missed opportunity to create lasting memories and offer members a new service and amenity that will make your club truly unique and different among your pier clubs.
Here's how to supercharge your club’s full potential and create a relevant and enduring club by implementing a game-changer travel loyalty and reward program through several steps:
1. Understand Member Interests: Begin by understanding the interests and preferences of your club members. We help tailor the travel rewards to their desires.
2. Partner with Travel Brands: We collaborate with the best travel brands, airlines, hotels, and resorts to offer exclusive deals and discounts for your club members.
3. Customized Packages: We create travel packages that align with the interests of your members, such as golfing trips, spa retreats, culinary experiences, and cultural tours.
4. Tiered Rewards: We help you establish a tiered reward system based on the level of club membership or member engagement. This encourages members to engage more with your club to unlock better travel rewards.
5. Exclusive Access: We offer unique access to destinations and experiences that are not easily accessible to the general public. This exclusivity can be a major draw for your members and potential new members.
6. Personalized Experiences: We tailor travel experiences to individual preferences. We use data from member profiles to curate trips that match their interests.
7. Point Accrual: We help design a point-based incentive & reward system where members earn points by participating in club events, frequent dining usage, using club facilities, or referring new members. These points can be redeemed by members for travel rewards and deep discounts on travel saving members thousands per year.
8. Engagement Events: We offer ideas on club events and membership marketing ideas that promote engagement and participation, where members can earn extra points by attending and volunteering.
9. Communication: We keep members informed via their private club online travel portal about their travel loyalty program, their point balance, and their travel savings. Through regular reminder communications via your club's newsletter, by emails, and club events members stay easily engaged and interested in their private travel club reward program.
10. Easy Redemption: We ensure the redemption process for travel rewards is straightforward and user-friendly, so members can easily utilize their earned rewards.
11. Feedback Loop: We recommend the club collects feedback from members regarding their travel experiences and the loyalty program. This information can help fine-tune the program for continuous improvement.
12. Promotion and Marketing: It's easy to promote the travel loyalty program through the club's various marketing channels, showcasing the unique benefits and experiences it offers; destination travel, special interest trips, golf outings, tennis events, adventure travel, nature travel, exotic locations, private yacht charter trips, etc.
13. Social Media Integration: The best way to market the travel reward program is to utilize the club's social media platforms. This allows members to showcase their travel experiences if they so choose, generating excitement and encouraging participation in the program by other members.
14. Continuous Innovation: We regularly update and refresh the travel reward offerings to keep the program appealing and relevant to changing member preferences.
15. Member Referrals: The best part of the program, it not only engages existing members, but it allows the club to incentivize member referrals thereby offering additional rewards or benefits to members when they refer new members who join the club and engage with the travel program.
By taking these steps, clubs can create a travel loyalty and reward program that adds significant value to their membership offerings and enhances the overall member experience. This goes a long way to helping create a relevant and enduring club.
To learn more, request a demo today!
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About the Author: Eric Ruehlmann is a versatile business executive with over 25 years of service in the club management industry. Eric's knowledge and experience is broad having held advisory positions and worked on projects in a variety of fields such as; consumer research, direct sales, social selling, loyalty & rewards, travel & leisure, and lifestyle products & services. Eric is currently focused on sharing his knowledge about travel clubs, and travel loyalty & reward programs. Eric Ruehlmann is the founder of Build A Better Club and a managing partner of Privat-VIP- Travel & Rewards.
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