Members Benefit from Club Partnerships and Collaborations.
Establishing beneficial partnerships can enhance the operations of a private club. Here are some partnerships that can be advantageous:
1. Local Businesses: Collaborate with nearby businesses (i.e. restaurants and spas) for exclusive member discounts or package deals. Cooperate with the local talent pool to visit the club and share their unique talent or offerings via “pop-up” special events.
2. Event Planners: Partner with event planning companies and offer their services to your membership for member weddings, corporate events, and private parties at your club.
3. Sports, Fitness and Wellness Providers: Work with fitness trainers, yoga instructors, or wellness coaches to offer on-site classes or workshops to members.
4. Travel Concierge Service & Rewards/Loyalty Programs : Partner with a luxury travel program/platform to offer club members special perks, concierge travel services, travel discounts and rewards.
5. Professional Organizations: Collaborate with local business associations or industry-specific groups to host networking events or conferences.
6. Charities and Nonprofits: Partner with charitable organizations for fundraising events and philanthropic activities, which can foster goodwill within the community.
7. Reciprocal Club Agreements - Sports, Recreation & Dining: Develop relationships with other private clubs for inter-club tournaments, reciprocal dining, and event participation.
8. Technology Providers: Partner with tech companies to enhance member experiences through advanced reservation systems, mobile apps, or virtual events.
9. Educational Institutions: Collaborate with nearby schools or universities to offer social/entertainment programming (ex. Inter-school dances). Offering sports programming for non-member children is another partnership that can help market your club to a broader potential membership.
10. Source Local: Livestock Farmers, Beekeepers, Orchards, Fisheries, Regional Specialty Providers, Micro-Greens, Craft Distillers & Micro Breweries. Form partnerships with local suppliers to provide your chef with the best from your region and area. Local "farm to table" is still a meaningful and relevant way to show your operation is concerned about sustainability and supporting local small businesses.
11. Art, Culture, Science Organizations: Work with museums, galleries, theaters, universities, and book publishers to offer members cultural experiences and host distinguished speaker events at your club for members.
12. Transportation Services: Partner with transportation companies to provide convenient shuttle services, and airport transportation for members.
Privat-VIP can offer assistance and provide additional information on how to expand your club’s partnership opportunities.
The key is to identify alliances that align with your club’s target demographic and enhance the overall member experience while also providing mutual benefits to the partner organizations. These partnerships can help attract and retain members, increase revenue streams, and create a sense of exclusivity and value for your private club. There may be an exclusivity factor that prevents your club from establishing and utilizing some examples provided as they are considered too commercial and not private enough for your club’s mission. The beauty of partnerships, each club can tailor their arrangements which align best with their club culture and mission.
Request a demo today!
---
About the Author: Eric Ruehlmann is a versatile business executive with over 25 years of service in the club management industry. Eric's knowledge and experience is broad having held advisory positions and worked on projects in a variety of fields such as; consumer research, loyalty & rewards, travel & leisure, and lifestyle products & services. Eric is currently focused on sharing his knowledge about travel clubs, and travel loyalty & reward programs. Eric Ruehlmann is the founder of Build A Better Club and a managing partner of Privat-VIP- Travel & Rewards.
Comments